Scaale partnered with Sweetspot to design and run a custom Content Engine, combining brand-driven content operations with AI support. The result: consistent marketing, sales-ready assets, and a fast lift in visibility and engagement.
Sweetspot, a European SaaS company in golf commerce, needed a way to scale marketing without losing brand consistency. With a growing international customer base, the challenge was to create content that built visibility, supported sales, and stayed aligned with their brand DNA.
Scaale partnered with Sweetspot to design and operate a Content Engine — a structured system powering blog posts, case studies, LinkedIn content, and on-brand sales assets. The engine ensures every piece of output is tied to both brand and commercial goals.
To further embed the system, Scaale developed a custom GPT trained on Sweetspot’s brand platform. This gives the team an AI assistant capable of producing content aligned with their unique tone, positioning, and strategy — making marketing faster, more s
Within the first 30 days of launching the Content Engine, Sweetspot saw a sharp lift in visibility and engagement:
• +361 % profile impressions
• +359 % reactions
• +264 % new followers
These early results highlight how a structured content engine can quickly boost reach, engagement, and brand momentum.
Stockholm, Sweden
11-50
Golf Commerce Platform / Golf Tech