Scaling Vainu’s content with AI automation

What began as localized campaign support in Sweden has grown into a multi-market partnership. Today, Scaale helps Vainu automate content production across Swedish, Finnish, and English — using AI agents to deliver consistent, localized marketing at scale.

Challenge

Vainu, a Nordic leader in sales intelligence, wanted to accelerate growth across multiple markets. While campaigns performed well internationally, scaling content production and ensuring localized relevance in Swedish, Finnish, and English was a bottleneck.

Approach

Scaale first partnered with Vainu as their Swedish marketing lead — translating, adapting, and producing campaigns to fit local buyer expectations. This laid the foundation for a deeper collaboration. Today, the partnership has evolved into AI-powered content automation, where Scaale’s set of AI agents enables Vainu to:

• Generate localized content at scale across three languages (Swedish, Finnish, English)

• Keep messaging consistent while adapting tone for local audiences

• Shorten turnaround times and reduce manual handoffs so teams can focus on strategy and creativity

Impact

The cooperation has moved from tactical localization to a scalable content engine. With AI agents embedded in the workflow, Vainu executes faster, aligns campaigns across languages, and keeps production tightly connected to brand and commercial goals.

HEADQUARTERS

Helsinki, Finland

COMPANY SIZE

< 100

INDUSTRY

Sales Intelligence

"Scaale helped us move from ad-hoc localization to an AI-assisted, multi-language content operation. With their agent framework, we publish faster in Swedish, Finnish, and English while keeping our tone and messaging consistent. They’re a practical, hands-on partner who adapts to our priorities."
Aamer Hasu, VP of Marketing