Scaale supports Recright as a flexible marketing function – leading rebranding and positioning while building content strategies and production that fuel growth.
Recright, a fast-growing Intelligent Selection Platform, wanted to strengthen its presence in Sweden and stand out in an increasingly competitive HR tech market. In the short term, they needed localized campaigns to test demand. Longer term, they recognized the need to sharpen their overall positioning and brand to support international growth.
Scaale acts as Recright’s flexible marketing function – bringing in the right expertise as needed, depending on scope and priorities. We began with a campaign sprint that included content and distribution around an ebook, blog posts, a webinar, and case studies, all localized for the Swedish market and supported with paid campaigns on LinkedIn.
Building on that collaboration, Recright expanded the partnership into a broader transformation project. Scaale is now leading efforts on rebranding, new positioning, and content strategy – supported by an ongoing flow of content production across formats. Together, we’re creating a unified brand story and marketing engine that reflects Recright’s ambition as an Intelligent Selection Platform.
The collaboration has evolved from campaign execution to a long-term strategic partnership — giving Recright a sharper market position, a stronger story, and a scalable content strategy to fuel growth.
Helsinki, Finland
11-50
Intelligent Selection Platform / HR Tech