Creative field marketing for SoftwareOne

As SoftwareOne’s Swedish field marketing partner, Scaale delivers creative concepts and high-impact event execution – from AI-driven activations to creative books – designed to engage high-value ICPs.

Challenge

SoftwareOne wanted to strengthen its Swedish field marketing and create more impact from joint activities with partners like IBM and Microsoft. To cut through in a crowded market, they needed campaigns and events that not only drew attention but also turned into business opportunities.

Approach

Scaale partnered with SoftwareOne as their field marketing lead in Sweden. Together, we’ve developed creative activations — from AI-powered games to creative books — designed to spark conversations with high-value ICPs. Each initiative has been supported with professional video and photography, extending the reach and impact beyond the event itself.

Impact

The collaboration has made SoftwareOne’s field marketing more creative, targeted, and business-focused. By combining fresh concepts with strategic execution, the partnership has helped generate new opportunities and maximize the value of partner collaborations.

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HEADQUARTERS

Stans, Switzerland

COMPANY SIZE

~ 9 000

INDUSTRY

Software & Cloud Solutions

"We have partnered with Scaale as our swedish field marketing partner, leveraging their expertise in creative concepts and high-impact event execution. Their strategic approach, has helped us drive new business and maximize ROI on collaborations with IBM and Microsoft."
Sofia Roskvist, Marketing Lead