Building CIMS go-to-market strategy

Scaale partnered with CIMS to sharpen positioning and define clear ICPs, personas, and messaging. The result: a structured GTM framework that aligns marketing and sales and sets the stage for a content program.

Challenge

CIMS, an influencer marketing platform, wanted to sharpen its go-to-market strategy and clarify its positioning. With a competitive SaaS landscape and multiple potential customer segments, they needed a structured process to define who to target, how to speak to them, and how to align their commercial strategy.

Approach

Scaale partnered with CIMS to build the foundation for growth. Drawing on our SaaS experience, we ran a structured workflow to:

  • Define clear ideal customer profiles (ICPs)

  • Develop detailed personas

  • Refine messaging and value propositions

  • Create a strategic messaging framework to guide marketing and sales

This work set the stage for a scalable content and GTM program, aligning the team on who to reach and how to engage them.

Impact

CIMS now has a clear, actionable go-to-market strategy with the tools to execute it. With personas, ICPs, and messaging in place, the next step is to roll out a structured content program to support growth.

HEADQUARTERS

Gothenburg, Sweden

COMPANY SIZE

< 50

INDUSTRY

Influencer Marketing Platform / Martech

"We have collaborated with Scaale on our GTM strategy, benefiting from their SaaS-experience, structured workflow, and expertise in refining our messaging and developing clear ideal customer profiles (ICPs)."
Magnus Karlsson, CEO